Public Relations and Communications

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter explores different communication theories and traditions that underpin public relations (PR). It takes a thematic approach looking at who, what, why and how of communication and grounds the idea of PR firmly in a societal context. As part of this, it also looks at the role of the media in communicating to and between organisations and individuals in society. All themes are interconnected and taken together help us understand the complexity of PR.
Original languageEnglish
Title of host publicationThe Public Relations Handbook
EditorsAlison Theaker
Place of PublicationLondon
PublisherRoutledge
Chapter2
Pages25-44
Number of pages20
Edition6th
ISBN (Electronic)9780429298578
ISBN (Print)9780367278915, 9780367278908
DOIs
Publication statusPublished - 27 Oct 2020

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