Public relations and communications

Sarah Roberts-Bowman

doi:10.4324/9780429298578-3

Public relations and communications

Sarah Roberts-Bowman^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter explores different communication theories and traditions that underpin public relations (PR). It takes a thematic approach looking at who, what, why and how of communication and grounds the idea of PR firmly in a societal context. As part of this, it also looks at the role of the media in communicating to and between organisations and individuals in society. All themes are interconnected and taken together help us understand the complexity of PR.

Original language	English
Title of host publication	The Public Relations Handbook
Publisher	Taylor & Francis
Pages	25-44
Number of pages	20
ISBN (Electronic)	9781000208771
ISBN (Print)	9780367278908
DOIs	https://doi.org/10.4324/9780429298578-3
Publication status	Published - 1 Jan 2020
Externally published	Yes

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title = "Public relations and communications",

abstract = "This chapter explores different communication theories and traditions that underpin public relations (PR). It takes a thematic approach looking at who, what, why and how of communication and grounds the idea of PR firmly in a societal context. As part of this, it also looks at the role of the media in communicating to and between organisations and individuals in society. All themes are interconnected and taken together help us understand the complexity of PR.",

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Public relations and communications

Abstract

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