This chapter explores different communication theories and traditions that underpin public relations (PR). It takes a thematic approach looking at who, what, why and how of communication and grounds the idea of PR firmly in a societal context. As part of this, it also looks at the role of the media in communicating to and between organisations and individuals in society. All themes are interconnected and taken together help us understand the complexity of PR.
|Title of host publication||The Public Relations Handbook|
|Publisher||Taylor & Francis|
|Number of pages||20|
|Publication status||Published - 1 Jan 2020|