Public relations and communications

Sarah Roberts-Bowman*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter explores different communication theories and traditions that underpin public relations (PR). It takes a thematic approach looking at who, what, why and how of communication and grounds the idea of PR firmly in a societal context. As part of this, it also looks at the role of the media in communicating to and between organisations and individuals in society. All themes are interconnected and taken together help us understand the complexity of PR.

Original languageEnglish
Title of host publicationThe Public Relations Handbook
PublisherTaylor & Francis
Number of pages20
ISBN (Electronic)9781000208771
ISBN (Print)9780367278908
Publication statusPublished - 1 Jan 2020
Externally publishedYes


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