Public Relations and Corporate Communications

Sarah Bowman, Gloria Walker

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

The aim of this chapter is to reflect on public relations in the context of corporate communications. It links to Chapter 1 and builds on some of the themes mentioned in the discussion about reputation and public relations. In particular, the importance of understanding stakeholders and their communications needs provides a useful lens for taking a detailed look at specific stakeholder groups in Part 3 of this book. This chapter concludes by exploring core themes embedded within the notion of corporate communications and some of the challenges facing practitioners.
Original languageEnglish
Title of host publicationThe Public Relations Handbook
EditorsAlison Theaker
Place of PublicationLondon
PublisherRoutledge
Chapter6
Pages101-117
Number of pages17
Edition6th
ISBN (Electronic)9780429298578
ISBN (Print)9780367278915, 9780367278908
DOIs
Publication statusPublished - 27 Oct 2020

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