Abstract
The aim of this chapter is to reflect on public relations in the context of corporate communications. It links to Chapter 1 and builds on some of the themes mentioned in the discussion about reputation and public relations. In particular, the importance of understanding stakeholders and their communications needs provides a useful lens for taking a detailed look at specific stakeholder groups in Part 3 of this book. This chapter concludes by exploring core themes embedded within the notion of corporate communications and some of the challenges facing practitioners.
| Original language | English |
|---|---|
| Title of host publication | The Public Relations Handbook |
| Editors | Alison Theaker |
| Place of Publication | London |
| Publisher | Taylor & Francis |
| Chapter | 6 |
| Pages | 101-117 |
| Number of pages | 17 |
| Edition | 6th |
| ISBN (Electronic) | 9780429298578 |
| ISBN (Print) | 9780367278915, 9780367278908 |
| DOIs | |
| Publication status | Published - 27 Oct 2020 |