Abstract
The aim of this chapter is to reflect on public relations in the context of corporate communications. It links to Chapter 1 and builds on some of the themes mentioned in the discussion about reputation and public relations. In particular, the importance of understanding stakeholders and their communications needs provides a useful lens for taking a detailed look at specific stakeholder groups in Part 3 of this book. This chapter concludes by exploring core themes embedded within the notion of corporate communications and some of the challenges facing practitioners.
Original language | English |
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Title of host publication | The Public Relations Handbook |
Editors | Alison Theaker |
Place of Publication | London |
Publisher | Taylor & Francis |
Chapter | 6 |
Pages | 101-117 |
Number of pages | 17 |
Edition | 6th |
ISBN (Electronic) | 9780429298578 |
ISBN (Print) | 9780367278915, 9780367278908 |
DOIs | |
Publication status | Published - 27 Oct 2020 |