Research output per year
Research output per year
Abstract
The aim of this chapter is to reflect on public relations (PR) in the context of corporate communications and reputation management. It explores the importance of recognising different types of stakeholders, and their communications needs. It also highlights key themes associated with corporate communications and some of the challenges facing practice.
| Original language | English |
|---|---|
| Title of host publication | The Public Relations Handbook |
| Editors | Alison Theaker |
| Publisher | Routledge |
| Chapter | 6 |
| Edition | 7th |
| ISBN (Print) | 9781032852683, 9781032852652 |
| Publication status | Published - 19 Aug 2025 |
Publication series
| Name | Media Practice |
|---|---|
| Publisher | Routledge |
Research output
- 3 Chapter
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Public Relations, Politics and the Media
Roberts Bowman, S., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. London: Routledge, (Media Practice).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Public Relations and Communications
Bowman, S., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. Routledge, (Media Practice).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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What is Public Relations?
Bowman, S. & Walker, G., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. Routledge, (Media Practice).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review