Public Relations and Corporate Communications

Sarah Bowman; Gloria Walker

Public Relations and Corporate Communications

Sarah Bowman, Gloria Walker

School of Design Arts and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The aim of this chapter is to reflect on public relations (PR) in the context of corporate communications and reputation management. It explores the importance of recognising different types of stakeholders, and their communications needs. It also highlights key themes associated with corporate communications and some of the challenges facing practice.

Original language	English
Title of host publication	The Public Relations Handbook
Editors	Alison Theaker
Publisher	Routledge
Chapter	6
Edition	7th
ISBN (Print)	9781032852683, 9781032852652
Publication status	Published - 19 Aug 2025

Publication series

Name	Media Practice
Publisher	Routledge

Access to Document

https://www.routledge.com/The-Public-Relations-Handbook/Theaker/p/book/9781032852683?srsltid=AfmBOoqyT1DeoOr2pt_f6LjeSRFjY-5P_UpvTxjrJQ75pl5Rj7e-BFyi

3 Chapter

Public Relations, Politics and the Media
Roberts Bowman, S., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. London: Routledge, (Media Practice).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Public Relations and Communications
Bowman, S., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. Routledge, (Media Practice).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
What is Public Relations?
Bowman, S. & Walker, G., 19 Aug 2025, The Public Relations Handbook. Theaker, A. (ed.). 7th ed. Routledge, (Media Practice).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Cite this

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title = "Public Relations and Corporate Communications",

abstract = "The aim of this chapter is to reflect on public relations (PR) in the context of corporate communications and reputation management. It explores the importance of recognising different types of stakeholders, and their communications needs. It also highlights key themes associated with corporate communications and some of the challenges facing practice.",

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T3 - Media Practice

BT - The Public Relations Handbook

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Public Relations and Corporate Communications

Abstract

Publication series

Access to Document

Fingerprint

Research output

Public Relations, Politics and the Media

Public Relations and Communications

What is Public Relations?

Cite this