Purpose-driven Business Growth Through Sustainable Practices: Pathways to Employee-centric Circular Happiness and Organisational Competitive Advantage

Sumesh S. Dadwal; Pawan Kumar; Vipin Nadda; Imad Yasir Nawaz; Gordon Bowen

doi:10.1108/978-1-80592-907-920261004

Purpose-driven Business Growth Through Sustainable Practices: Pathways to Employee-centric Circular Happiness and Organisational Competitive Advantage

Sumesh S. Dadwal, Pawan Kumar, Vipin Nadda, Imad Yasir Nawaz, Gordon Bowen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter explores the role of embedding sustainable practices, employee-centric circular happiness, and purpose-driven business models (PDBMs) for attaining sustainable competitive advantage. The chapter is strongly underpinned by a range of theories, such as the triple bottom line (TBL), stakeholder theory, resource-based theory (RBT), innovation theories, Porter, and Kramer’s shared value model (PK-SVM), biophilic design, theories of organisational citizenship and theories of sustainability. The aim is to enhance employee engagement, employee happiness and purpose-driven, sustainable, competitive advantage of the organisation. The chapter also highlights the key principles of circular happiness economy, sustainability, and their role in the purpose-driven growth of the business.

Original language	English
Title of host publication	Circular Happiness: Building Sustainable Workplaces for the Next Generation
Editors	Pawan Kumar, Pretty Bhalla, Rajesh Verma, Sumesh S. Dadwal
Place of Publication	Leeds
Publisher	Emerald
Chapter	4
Pages	59-91
Number of pages	33
ISBN (Electronic)	9781805929079, 9781805929093
ISBN (Print)	9781805929086
DOIs	https://doi.org/10.1108/978-1-80592-907-920261004
Publication status	Published - 18 May 2026
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure
SDG 12 Responsible Consumption and Production

Keywords

circular economy
circular happiness
competitive advantage
green spaces
purpose-driven business models
sustainability
Sustainable practice
triple bottom line

Access to Document

10.1108/978-1-80592-907-920261004

Purpose-Driven_Business_Growth_Through_Sustainable_Practice-_Pathways_to_Employee_Centric_Circular_HappinessAccepted author manuscript, 669 KB

Cite this

Dadwal, S. S., Kumar, P., Nadda, V., Nawaz, I. Y., & Bowen, G. (2026). Purpose-driven Business Growth Through Sustainable Practices: Pathways to Employee-centric Circular Happiness and Organisational Competitive Advantage. In P. Kumar, P. Bhalla, R. Verma, & S. S. Dadwal (Eds.), Circular Happiness: Building Sustainable Workplaces for the Next Generation (pp. 59-91). Emerald. https://doi.org/10.1108/978-1-80592-907-920261004

Dadwal, Sumesh S. ; Kumar, Pawan ; Nadda, Vipin et al. / Purpose-driven Business Growth Through Sustainable Practices: Pathways to Employee-centric Circular Happiness and Organisational Competitive Advantage. Circular Happiness: Building Sustainable Workplaces for the Next Generation. editor / Pawan Kumar ; Pretty Bhalla ; Rajesh Verma ; Sumesh S. Dadwal. Leeds : Emerald, 2026. pp. 59-91

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Dadwal, SS, Kumar, P, Nadda, V, Nawaz, IY & Bowen, G 2026, Purpose-driven Business Growth Through Sustainable Practices: Pathways to Employee-centric Circular Happiness and Organisational Competitive Advantage. in P Kumar, P Bhalla, R Verma & SS Dadwal (eds), Circular Happiness: Building Sustainable Workplaces for the Next Generation. Emerald, Leeds, pp. 59-91. https://doi.org/10.1108/978-1-80592-907-920261004

Purpose-driven Business Growth Through Sustainable Practices: Pathways to Employee-centric Circular Happiness and Organisational Competitive Advantage. / Dadwal, Sumesh S.; Kumar, Pawan; Nadda, Vipin et al.
Circular Happiness: Building Sustainable Workplaces for the Next Generation. ed. / Pawan Kumar; Pretty Bhalla; Rajesh Verma; Sumesh S. Dadwal. Leeds: Emerald, 2026. p. 59-91.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - Bowen, Gordon

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Dadwal SS, Kumar P, Nadda V, Nawaz IY, Bowen G. Purpose-driven Business Growth Through Sustainable Practices: Pathways to Employee-centric Circular Happiness and Organisational Competitive Advantage. In Kumar P, Bhalla P, Verma R, Dadwal SS, editors, Circular Happiness: Building Sustainable Workplaces for the Next Generation. Leeds: Emerald. 2026. p. 59-91 Epub 2026 Apr 27. doi: 10.1108/978-1-80592-907-920261004

Purpose-driven Business Growth Through Sustainable Practices: Pathways to Employee-centric Circular Happiness and Organisational Competitive Advantage

Abstract

UN SDGs

Keywords

Access to Document

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