Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation

David Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 5 Jul 2016
EventThe 49th Academy of Marketing Conference - Newcastle upon Tyne
Duration: 5 Jul 2016 → …

Conference

ConferenceThe 49th Academy of Marketing Conference
Period5/07/16 → …

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