Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation

David Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 5 Jul 2016
Event	The 49th Academy of Marketing Conference - Newcastle upon Tyne Duration: 6 Jul 2016 → … http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference	The 49th Academy of Marketing Conference
Period	6/07/16 → …
Internet address	http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Cite this

@conference{36c38784fd064d949d4f0253759c3fb2,

title = "Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation",

author = "David Brown and Anders Wappling and Helen Woodruffe-Burton",

year = "2016",

month = jul,

day = "5",

language = "English",

note = "The 49th Academy of Marketing Conference ; Conference date: 06-07-2016",

url = "http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}