Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation

David Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 5 Jul 2016
EventThe 49th Academy of Marketing Conference - Newcastle upon Tyne
Duration: 6 Jul 2016 → …


ConferenceThe 49th Academy of Marketing Conference
Period6/07/16 → …
Internet address

Cite this