Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation

David Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 5 Jul 2016
Event	The 49th Academy of Marketing Conference - Newcastle upon Tyne Duration: 6 Jul 2016 → … http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference	The 49th Academy of Marketing Conference
Period	6/07/16 → …
Internet address	http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context
Brown, D. M., Wappling, A. & Woodruffe-Burton, H., 23 May 2017.
Research output: Contribution to conference › Paper › peer-review
Reconceptualising Internal Marketing: A Multistakeholder Perspective
Brown, D. M., 13 Nov 2017, (Accepted/In press) 395 p.
Research output: Thesis › Doctoral Thesis

Open Access
File
Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship marketing effectiveness
Brown, D. M., Woodruffe-Burton, H. & Lal Dey, B., 1 Jul 2014, Academy of Marketing: Marketing Dimensions: People, places and spaces. 0290
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Cite this

@conference{36c38784fd064d949d4f0253759c3fb2,

title = "Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation",

author = "David Brown and Anders Wappling and Helen Woodruffe-Burton",

year = "2016",

month = jul,

day = "5",

language = "English",

note = "The 49th Academy of Marketing Conference ; Conference date: 06-07-2016",

url = "http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}