‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial]

Fraser McLeay; Nigel Coates; Elmira Dzhafarova; David Hart; Helen Woodruffe-Burton

doi:10.1080/0267257X.2017.1337385

‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial]

Fraser McLeay, Nigel Coates, Elmira Dzhafarova, David Hart, Helen Woodruffe-Burton

Northumbria University

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	673-678
Journal	Journal of Marketing Management
Volume	33
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2017.1337385
Publication status	E-pub ahead of print - 7 Aug 2017

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10.1080/0267257X.2017.1337385

https://doi.org/10.1080/0267257X.2017.1337385

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title = "{\textquoteleft}Radical marketing, meet Newcastle upon Tyne{\textquoteright}: reflections on a memorable AM2016 [Editorial]",

author = "Fraser McLeay and Nigel Coates and Elmira Dzhafarova and David Hart and Helen Woodruffe-Burton",

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AU - McLeay, Fraser

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AU - Woodruffe-Burton, Helen

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‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial]

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