@inbook{ed60648e37414ddda828628bdc6cf94e,
title = "Rapha: weaving story strands of luxury",
abstract = "British cycling company Rapha presents itself as a premium brand offering high quality apparel, concierge travel services, boutique 'clubhouses' and beautiful publications. Since 2004, it has enjoyed year-on-year growth and in 2016 sales increased almost 30% to £63 million (Wood 2017). This chapter critiques how we can know that and know how (Roberts and Armitage 2016) Rapha is a luxury brand – contrary to its labelling as 'premium' – and how this can be established through socio-cultural sense-making of the brand offerings, through critical textual analysis. This chapter interrogates how Rapha has developed a luxurious 'storyworld' (Abbott 2008) and charts how story strands of luxury are woven through its material artefacts, texts and environments, acting as a symbolic 'red thread' that cohesively binds the brand together.",
author = "Catherine Glover",
year = "2020",
month = jan,
day = "15",
doi = "10.1007/978-3-030-25654-8_11",
language = "English",
isbn = "9783030256531",
series = "Palgrave Advances in Luxury",
publisher = "Palgrave Macmillan",
pages = "243--273",
editor = "Isabel Cantista and Teresa S{\'a}daba",
booktitle = "Understanding Luxury Fashion",
address = "United Kingdom",
}