Abstract
Fund-seeking entrepreneurs who are interested in reaping value-added benefits from their crowdfunders can positively influence their funders through the use of relationship marketing and trust-building techniques.
| Original language | English |
|---|---|
| Pages (from-to) | 439-460 |
| Journal | Strategic Change |
| Volume | 23 |
| Issue number | 7-8 |
| DOIs | |
| Publication status | Published - 18 Nov 2014 |