Reaping Value-Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing?

Stephanie Macht

Research output: Contribution to journalArticlepeer-review

2 Downloads (Pure)

Abstract

Fund-seeking entrepreneurs who are interested in reaping value-added benefits from their crowdfunders can positively influence their funders through the use of relationship marketing and trust-building techniques.
Original languageEnglish
Pages (from-to)439-460
JournalStrategic Change
Volume23
Issue number7-8
DOIs
Publication statusPublished - 18 Nov 2014

Fingerprint

Dive into the research topics of 'Reaping Value-Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing?'. Together they form a unique fingerprint.

Cite this