Reconceptualising Internal Marketing: A Multistakeholder Perspective

Social Sciences

• Internal Marketing 100%
• Perspective 66%
• Interviews 50%
• Strategy 33%
• Markets 33%
• Literature 33%
• Organizations 33%
• Conceptualization 33%
• Personnel 33%
• Theses 33%
• Checking 33%
• Analysis 16%
• Actors 16%
• Contribution 16%
• Managers 16%
• Experience 16%
• Specific Industry 16%
• Policy 16%
• Opinion 16%
• Supply Chain Management 16%
• Transaction 16%
• Employees 16%
• Research Topic 16%
• Multi-Stakeholders 16%
• Marketing Strategy 16%
• Recipient 16%
• Marketing Research 16%
• Channel Management 16%

Computer Science

• Internal Market 33%
• Contexts 16%
• Communication 16%
• Channels 16%
• Supply Chain 16%
• Stakeholders 16%
• Research Topic 16%
• Actors 16%
• Attractiveness 16%
• Transmitter 16%
• Organizational Objective 16%
• Organization Level 16%
• Recruiting Participant 16%
• Applied Technique 16%

Psychology

• Digital Communication 16%