Redesigning design education: the next Bauhaus?

This chapter, following an invitation to deliver a keynote address at the inaugural ICSID Educational Seminar 2001 Seongnam, Korea, examines the theme of emerging service design thinking for education. This was also the subject of Young’s collaborative student learning project; ‘Review of a Design Practice Learning Project to Pilot Heightened Social Responsibility and Engagement,’ (with Hilton K). This was presented at EAD, Barcelona in 2003, and further developed in keynote addresses by Young at International Service Design Northumbria conference (ISDn1) at the Sage, Gateshead, March 2006 and ISDn2 at the Centre for Life, Newcastle, November 2006. The subject of new design paradigms and emerging methods is now a co-sponsored PhD between the Design Council and Northumbria’s CfDR (Young & Siodmok supervisors – research funding £32k to support the studentship). This includes a review of the Dott 07 public commission projects. Young’s service design research led to a commission with the ONE NorthEast; Design Innovation Education Centre project in 2003, to develop service design expertise and resources within NE England. Also, to join the AHRC/EPSRC Designing for the 21st Century project; Service Design for Science and Technology SMEs, 2006, based in SAID Business School, Oxford University. Practice-based research using service design methods were deployed to improve the experience of patients of the NHS; this led to Dott 07 sponsoring the Design and Sexual Health project developed by Young with Gateshead PCT and the Strategic Health Authority. Related Northumbria-funded PhD student Lauren Tan working on the future development of design thinking in area of service design and linking to Dott07.