Resource Scarcity, Socioeconomic Status and Conformity: The Impact of Resource Scarcity on Conformity Depends on Childhood Environments

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Abstract

We show that the impact of resource scarcity on peoples’ responses to social norms depends on childhood socioeconomic background. Specifically, resource scarcity increases conformity to social influence among people who grew up in poor environments but does not have an effect on people who grew up in rich environments.
Original languageEnglish
Title of host publicationEuropean Marketing Association Conference
Publication statusPublished - 2016

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