@inbook{4c6252c6f77340d0b4137cdd802cb9e9,
title = "Rural Communities and Pervasive Advertising",
abstract = "Digital signage is most commonly seen in urban environments targeting large groups of viewers. We believe that there is also a role for pervasive technology in smaller communities, including in rural areas that are typically late to receive the benefits of new technologies. This chapter describes a recent pervasive advertising display deployed in Wray, a village in North West England, which was developed with the involvement of community members and evaluated {\textquoteleft}in the wild{\textquoteright}. Our research contributes an exploration of rural communities as a site for pervasive digital signage, including our experiences relating to the design of the display and findings relating to its use in the community.",
keywords = "Digital Signage, Post Office, News Item, Public Display, Digital Display",
author = "Nick Taylor and Keith Cheverst",
year = "2011",
doi = "10.1007/978-0-85729-352-7_13",
language = "English",
isbn = "9780857293510",
series = "Human-Computer Interation Series",
publisher = "Springer",
pages = "269--286",
editor = "J{\"o}rg M{\"u}ller and Florian Alt and Daniel Michelis",
booktitle = "Pervasive Advertising",
address = "Germany",
edition = "1",
}