Digital signage is most commonly seen in urban environments targeting large groups of viewers. We believe that there is also a role for pervasive technology in smaller communities, including in rural areas that are typically late to receive the benefits of new technologies. This chapter describes a recent pervasive advertising display deployed in Wray, a village in North West England, which was developed with the involvement of community members and evaluated ‘in the wild’. Our research contributes an exploration of rural communities as a site for pervasive digital signage, including our experiences relating to the design of the display and findings relating to its use in the community.
|Title of host publication||Pervasive Advertising|
|Editors||Jörg Müller, Florian Alt, Daniel Michelis|
|Place of Publication||London|
|Number of pages||18|
|ISBN (Print)||9780857293510, 9781447126799|
|Publication status||Published - 2011|
|Name||Human-Computer Interation Series|