Salience of promotional messages: Exploring mediating effects of attitudinal and normative influence on promotional stimuli and intentions to vape

Abraham Brown; Seamus Allison

Salience of promotional messages: Exploring mediating effects of attitudinal and normative influence on promotional stimuli and intentions to vape

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	ICORIA 2019
Subtitle of host publication	18th International Conference on Research in Advertising
Place of Publication	Amsterdam
Publisher	European Advertising Academy
Publication status	Published - 27 Jun 2019
Externally published	Yes
Event	ICORIA 2019: 18th International Conference on Research in Advertising 2019 - Krems, Austria Duration: 27 Jun 2019 → 29 Jun 2019 http://www.europeanadvertisingacademy.org/conference2019/

Conference

Conference	ICORIA 2019
Country/Territory	Austria
City	Krems
Period	27/06/19 → 29/06/19
Internet address	http://www.europeanadvertisingacademy.org/conference2019/

Access to Document

http://www.europeanadvertisingacademy.org/proceedings/

Cite this

@inproceedings{ab6d8ffbd1254ebdb15a019dd32353fa,

title = "Salience of promotional messages: Exploring mediating effects of attitudinal and normative influence on promotional stimuli and intentions to vape",

author = "Abraham Brown and Seamus Allison",

year = "2019",

month = jun,

day = "27",

language = "English",

booktitle = "ICORIA 2019",

publisher = "European Advertising Academy",

note = "ICORIA 2019 : 18th International Conference on Research in Advertising 2019 ; Conference date: 27-06-2019 Through 29-06-2019",

url = "http://www.europeanadvertisingacademy.org/conference2019/",

}

Brown, A & Allison, S 2019, Salience of promotional messages: Exploring mediating effects of attitudinal and normative influence on promotional stimuli and intentions to vape. in ICORIA 2019 : 18th International Conference on Research in Advertising. European Advertising Academy, Amsterdam, ICORIA 2019, Krems, Austria, 27/06/19. <http://www.europeanadvertisingacademy.org/proceedings/>

Salience of promotional messages: Exploring mediating effects of attitudinal and normative influence on promotional stimuli and intentions to vape. / Brown, Abraham; Allison, Seamus.
ICORIA 2019 : 18th International Conference on Research in Advertising. Amsterdam: European Advertising Academy, 2019.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review