Salience of promotional messages: Exploring mediating effects of attitudinal and normative influence on promotional stimuli and intentions to vape

Abraham Brown, Seamus Allison*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationICORIA 2019
Subtitle of host publication18th International Conference on Research in Advertising
Place of PublicationAmsterdam
PublisherEuropean Advertising Academy
Publication statusPublished - 27 Jun 2019
Externally publishedYes
EventICORIA 2019: 18th International Conference on Research in Advertising 2019 - Krems, Austria
Duration: 27 Jun 201929 Jun 2019


ConferenceICORIA 2019
Internet address

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