@inproceedings{e5e12aa9bd3e447aa74caa10562ecfe9,
title = "Seeking country of origin information as an indicator of social status to make egoistical purchase decisions",
abstract = "This study investigated elite Sri Lankan consumers{\textquoteright} egoistical purchase motives for seeking Country of Origin (COO) information when purchasing convenience, shopping and luxury goods for different occasions. 327 self-administered questionnaires were returned. The findings revealed the consumers{\textquoteright} motives were influenced by their desire to boost their ego, power and enhance social standing.",
author = "Hina Khan and Padmali Rodrigo",
year = "2015",
doi = "10.1007/978-3-319-10873-5_140",
language = "English",
isbn = "9783319108728",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer",
pages = "248--250",
editor = "{Conway Dato-on}, Mary",
booktitle = "The Sustainable Global Marketplace",
address = "Germany",
note = "Academy of Marketing Science 40th Anniversary Conference ; Conference date: 01-05-2011",
}