This study investigated elite Sri Lankan consumers’ egoistical purchase motives for seeking Country of Origin (COO) information when purchasing convenience, shopping and luxury goods for different occasions. 327 self-administered questionnaires were returned. The findings revealed the consumers’ motives were influenced by their desire to boost their ego, power and enhance social standing.
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
|Conference||Academy of Marketing Science 40th Anniversary Conference|
|Period||1/05/11 → …|