Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?

David Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 8 Sept 2016
Event	The 30th British Academy of Management Conference : Thriving in turbulent times - Newcastle upon Tyne Duration: 8 Sept 2016 → … http://https://www.bam.ac.uk/civicrm/event/info?id=3013

Conference	The 30th British Academy of Management Conference : Thriving in turbulent times
Period	8/09/16 → …
Internet address	http://https://www.bam.ac.uk/civicrm/event/info?id=3013

Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context
Brown, D. M., Wappling, A. & Woodruffe-Burton, H., 23 May 2017.
Research output: Contribution to conference › Paper › peer-review
Reconceptualising Internal Marketing: A Multistakeholder Perspective
Brown, D. M., 13 Nov 2017, (Accepted/In press) 395 p.
Research output: Thesis › Doctoral Thesis

Open Access
File
Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship marketing effectiveness
Brown, D. M., Woodruffe-Burton, H. & Lal Dey, B., 1 Jul 2014, Academy of Marketing: Marketing Dimensions: People, places and spaces. 0290
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Cite this

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title = "Selective Internal Demarketing in Today{\textquoteright}s UK Public Sector: “Getting Rid of the Undesirables{"}?",

author = "David Brown and Anders Wappling and Helen Woodruffe-Burton",

year = "2016",

month = sep,

day = "8",

language = "English",

note = "The 30th British Academy of Management Conference : Thriving in turbulent times ; Conference date: 08-09-2016",

url = "http://https://www.bam.ac.uk/civicrm/event/info?id=3013",

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