Self service revisited

Jon Rogers*, Steven Birnie, Jon Pengelly

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Any conversation for designing for the future of product design will include a discussion on the importance of service design. In undergraduate education, students are becoming increasingly aware of the diminishing prospects for employment making physical products; and at the same time are looking towards the service economy as their future employers. Service lead industries have natural synergies with product design, drawing on methods and processes for user insights including, experience prototyping, usability evaluation and implementation. In September 2006 the authors presented a paper on the story of an industry led service design project for two product design programs in Scotland [1]. The brief provided an open-ended approach for students to design for services with wide-ranging solutions involving helping hands, community chests and a wandering hamster. Almost immediately following presentation and publication of this paper, the project was revisited and more clearly focused around the issues of providing financial services. Having developed through this second year of the project we were able to analyse the educational impact of industry leading education with some surprising results that show students challenging and inspiring both industry and educators a-like. We will reflect on the impact of viral learning across institutions and program development through industry's active engagement with product design education. At the heart of our paper is a discussion of the service design industry and its relationship to product design education.

Original languageEnglish
Title of host publicationDS 43
Subtitle of host publicationProceedings of E and PDE 2007, the 9th International Conference on Engineering and Product Design Education
Pages105-110
Number of pages6
Publication statusPublished - 2007
Externally publishedYes
Event10th International Conference on Engineering and Product Design Education, E and PDE 2008 - Newcastle, United Kingdom
Duration: 13 Sept 200714 Sept 2007

Publication series

NameDS 43: Proceedings of E and PDE 2007, the 9th International Conference on Engineering and Product Design Education

Conference

Conference10th International Conference on Engineering and Product Design Education, E and PDE 2008
Country/TerritoryUnited Kingdom
CityNewcastle
Period13/09/0714/09/07

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