@inbook{5235a27d3d8c40edb178ecbffa8c973f,
title = "Slaves of Consumerism: highlights of Egypt post 25 January 2011",
abstract = "This paper discusses the dynamic interplay in the post-revolution era between external phenomena in organizations{\textquoteright} wider socio-cultural environment including materialism, consumerism and ethics along with organizational practices (i.e. corporate social responsibility and cause-related marketing).",
keywords = "consumerism, corporate social responsibility, marketing ethics, Egyptian revolution",
author = "Noha El-Bassiouny and Hagar Adib and Salma Karem and {Hadeer Hammad}, Hadeer and Christian Brunner",
note = "This volume contains papers and other materials originally presented at the 22nd annual conference of the International Association for Business and Society. The conference was held in Bath, United Kingdom in June 2011.",
year = "2011",
language = "English",
isbn = "978-0976326472",
volume = "22",
series = "Proceedings of the Twenty-Second Annual Meeting",
publisher = "International Association for Business and Society",
pages = "22--31",
editor = "Hendry, {Jamie R.} and Anne Barraquier",
booktitle = "Proceedings of the International Association for Business and Society",
}
