Social Media Impact on Marketing and Operations of Small and Medium Companies: A Delphi study

Dimitra Skoumpopoulou, Ilias Vlachos, Javier San José

Research output: Contribution to conferencePaperpeer-review

Abstract

This research project investigates the impact of social media, in particular the uses of the social media in Spain, the impact of the engagement concept for the companies, the influence of the word of mouth for the businesses and the effectiveness of social media marketing in Spanish companies. Qualitative data has been gathered from five Spanish companies that use social media providing rich and detailed information. The most common use of social media in Spain is branding and promotions but Spanish companies have issues in the implementation of the online and offline strategies.
Original languageEnglish
Publication statusPublished - Jun 2014
Event2nd International Conference on Contemporary Marketing Issues (ICCMI) - Athens, Greece
Duration: 1 Jun 2014 → …
http://www.mkt.teithe.gr/iccmi2014/index.html

Conference

Conference2nd International Conference on Contemporary Marketing Issues (ICCMI)
Period1/06/14 → …
Internet address

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