TY - GEN
T1 - Social networking sites withdrawal
AU - Osorio, Carlos
AU - Wilson, Rob
AU - Papagiannidis, Savvas
PY - 2017
Y1 - 2017
N2 - The importance of the users for the survival of a social networking site is vital. For this reason, most of the research about this topic is focused about how to make the user to participate on the network. However, little has been researched about the reasons why a user would decide to close its account and leave the network for good. This research is aimed to study this phenomenon based on the Social Identity Theory, specifically the disidentification concept. The research implemented the means-end chain methodology using the data collected from in-depth interviews to 26 adults who have closed an SNS account. This data was analyzed through content analysis and using Social Network Analysis as an alternative to map the chains suggested by the means end chain methodology, as well as providing more information based on the centrality measures. The findings suggest that impression management, friendship, time management and emotional stability play a central role to take the withdrawal decision.
AB - The importance of the users for the survival of a social networking site is vital. For this reason, most of the research about this topic is focused about how to make the user to participate on the network. However, little has been researched about the reasons why a user would decide to close its account and leave the network for good. This research is aimed to study this phenomenon based on the Social Identity Theory, specifically the disidentification concept. The research implemented the means-end chain methodology using the data collected from in-depth interviews to 26 adults who have closed an SNS account. This data was analyzed through content analysis and using Social Network Analysis as an alternative to map the chains suggested by the means end chain methodology, as well as providing more information based on the centrality measures. The findings suggest that impression management, friendship, time management and emotional stability play a central role to take the withdrawal decision.
KW - Disidentification
KW - Identity
KW - Means-end chain
KW - Social Identity Theory
KW - Social Network Analysis
KW - Social networking sites
KW - Withdrawal
U2 - 10.1007/978-3-319-67217-5_24
DO - 10.1007/978-3-319-67217-5_24
M3 - Conference contribution
AN - SCOPUS:85029533119
SN - 9783319672168
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 391
EP - 408
BT - Social Informatics - 9th International Conference, SocInfo 2017, Proceedings
A2 - Ciampaglia, Giovanni Luca
A2 - Yasseri, Taha
A2 - Mashhadi, Afra
PB - Springer
T2 - 9th International Conference on Social Informatics, SocInfo 2017
Y2 - 13 September 2017 through 15 September 2017
ER -