Social networking sites withdrawal

Carlos Osorio*, Rob Wilson, Savvas Papagiannidis

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The importance of the users for the survival of a social networking site is vital. For this reason, most of the research about this topic is focused about how to make the user to participate on the network. However, little has been researched about the reasons why a user would decide to close its account and leave the network for good. This research is aimed to study this phenomenon based on the Social Identity Theory, specifically the disidentification concept. The research implemented the means-end chain methodology using the data collected from in-depth interviews to 26 adults who have closed an SNS account. This data was analyzed through content analysis and using Social Network Analysis as an alternative to map the chains suggested by the means end chain methodology, as well as providing more information based on the centrality measures. The findings suggest that impression management, friendship, time management and emotional stability play a central role to take the withdrawal decision.

Original languageEnglish
Title of host publicationSocial Informatics - 9th International Conference, SocInfo 2017, Proceedings
EditorsGiovanni Luca Ciampaglia, Taha Yasseri, Afra Mashhadi
PublisherSpringer
Pages391-408
Number of pages18
ISBN (Electronic)9783319672175
ISBN (Print)9783319672168
DOIs
Publication statusPublished - 2017
Externally publishedYes
Event9th International Conference on Social Informatics, SocInfo 2017 - Oxford, United Kingdom
Duration: 13 Sep 201715 Sep 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10539 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference9th International Conference on Social Informatics, SocInfo 2017
CountryUnited Kingdom
CityOxford
Period13/09/1715/09/17

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