Social networks among small agribusinesses in Nigeria

This paper focuses on the diffusion of Information and Communication Technology (ICT) among small indigenous agribusinesses operating in Southeast Nigeria. The study emphasises the role played by social networks in the process of innovation and technology diffusion. The research is conducted utilising a qualitative approach. We conducted semi-structured interviews with agribusiness proprietors. Data is subsequently analysed using template analysis. Based on interviews of 27 small indigenous agribusinesses proprietors, the major findings from the interviews appear to point to four major social imperatives that impact on ICT diffusion in developing countries. The main objective of the authors is to shown how interaction between different actors and their engagement in the social process plays a major role in ICT diffusion. In particular, the authors highlight the role played by cultural imperatives in sustaining the diffusion of innovation process. The incorporation of Social Network Theory (SNT) in innovation and technology diffusion scholarship is recent and very much at the developmental stage. Its contribution has however been accentuated by the role enterprises play during the diffusion process.