Social pressures to conform to a given set of research methods

The chapter explores the importance and consequences of social pressures on researchers' choice of research methodology. Although scientifically critical considerations of ontological, epistemological, axiological, and methodological concerns underpin any research project, if a paper is to be accepted by a journal, it is important to work within peer expectations of methodological approach(es). Drawing on the cross-disciplinary experiences of two researchers, following very different career paths, we highlight critical junctures during an academic's life-course that reinforce preferences for particular research designs, in order to conform to social norms. There are pros and cons of following peers' expectations; these can contribute to promotion and position within disciplinary hierarchies, but may also conflict with a wider search for truth. The chapter concludes with challenges faced and joys experienced when challenging methodological expectations and fulfilling other needs, such as a desire to explore deeper issues and the need to publish in higher-rated journals.