Abstract
An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.
Original language | English |
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Place of Publication | Exeter |
Publisher | Learning Matters |
Number of pages | 220 |
ISBN (Print) | 9780857250902 |
Publication status | Published - 2011 |
Publication series
Name | Active Learning in Sport |
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Publisher | Learning Matters |