Sports Marketing

Paul Blakey

Sports Marketing

Paul Blakey

Northumbria University

Research output: Book/Report › Book › peer-review

Abstract

An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.

Original language	English
Place of Publication	Exeter
Publisher	Learning Matters
Number of pages	220
ISBN (Print)	9780857250902
Publication status	Published - 2011

Publication series

Name	Active Learning in Sport
Publisher	Learning Matters

Cite this

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title = "Sports Marketing",

abstract = "An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.",

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Sports Marketing

Abstract

Publication series

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Cite this