Stemming the tide: Linking AI technology with workers retention

Muhammad Moin*, Justin Zhang

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)
    37 Downloads (Pure)

    Abstract

    Purpose
    The objective of this research is to examine the association of artificial intelligence (AI) awareness on workers retention and the boundary conditions-in the context of project organizations.

    Design/methodology/approach
    We collected time-lagged data from project organizations in China.

    Findings
    The results showed that AI awareness predicted workers turnover intention. Moreover, this association was moderated via supervisor support.

    Practical implications
    This research provides several practical implications aimed at timely communication, training and automation guide for helping firms to foster healthy workplace climate, support, and workers retention.

    Originality/value
    The rise of AI and its potential impact on manpower is a popular topic. Yet, the evidence of project workers awareness of such potential effects on their retention is scant. Therefore, this study broadens our understanding of the association of AI awareness on turnover intention and boundary conditions-in the context of project organizations.
    Original languageEnglish
    Pages (from-to)721-732
    Number of pages12
    JournalInternational Journal of Managing Projects in Business
    Volume18
    Issue number4-5
    Early online date20 May 2024
    DOIs
    Publication statusPublished - 11 Nov 2025

    Keywords

    • Project business
    • Project-based management
    • Project-based organization
    • Competitive climate
    • Turnover intention
    • Project organizations
    • Supervisor support
    • AI awareness

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