Stereotypical representations of Muslims and Islam following the 7/7 London terror attacks: Implications for intercultural communication and terrorism prevention

Samuel Huntington (1996) argued that the source of the great divisions and conflicts between peoples of global society would be cultural, and not necessarily ideological or economic as in the last century. Although, the validity of Huntington’s claim was not clear at the time, it certainly began to gain credence in western circles following recent terrorist attacks ranging from 9/11 in the US, 7/7 in London to the bombings in Madrid, the Philippines and Mumbai, all in the space of seven years. These events have undoubtedly reinforced hostile perceptions and attitudes towards ‘other’ cultures and the peoples that live in some distant countries. Drawing on a 2007 study of Germany’s Muslim community which revealed a consistently close link between radicalization and ‘vicarious’ experiences of marginalization and discrimination, this article critically analyses eight British newspapers’ coverage of the 7/7 London terror attacks to determine the extent of the stereotypical representations employed and their implications for intercultural communication and terrorism prevention.