Strategic embeddedness of modularity in alliances: Innovation and performance implications

Ricarda B. Bouncken; Robin Pesch; Siegfried P. Gudergan

doi:10.1016/j.jbusres.2015.01.020

Strategic embeddedness of modularity in alliances: Innovation and performance implications

Ricarda B. Bouncken^*, Robin Pesch, Siegfried P. Gudergan

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

44 Citations (Scopus)

Abstract

This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.

Original language	English
Pages (from-to)	1388-1394
Number of pages	7
Journal	Journal of Business Research
Volume	68
Issue number	7
Early online date	10 Feb 2014
DOIs	https://doi.org/10.1016/j.jbusres.2015.01.020
Publication status	Published - 1 Jul 2015
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Modularity
performance
innovation alliances
PLS-SEM

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10.1016/j.jbusres.2015.01.020

Cite this

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title = "Strategic embeddedness of modularity in alliances: Innovation and performance implications",

abstract = "This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.",

keywords = "Modularity, performance, innovation alliances, PLS-SEM",

author = "Bouncken, \{Ricarda B.\} and Robin Pesch and Gudergan, \{Siegfried P.\}",

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AU - Pesch, Robin

AU - Gudergan, Siegfried P.

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Y1 - 2015/7/1

N2 - This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.

AB - This paper examines modular product structures in alliances. Results from a survey of 225 alliances show that modular product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed as both speed to market and radical innovations and contingent on the employed innovation strategy, partially mediates this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on competitive performance. Although the interaction of modular product structures with an innovation strategy increases product innovation performance, this contingency also reduces the positive effect of the innovation strategy on competitive performance.

KW - Modularity

KW - performance

KW - innovation alliances

KW - PLS-SEM

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DO - 10.1016/j.jbusres.2015.01.020

M3 - Article

SN - 0148-2963

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SP - 1388

EP - 1394

JO - Journal of Business Research

JF - Journal of Business Research

IS - 7

ER -

Strategic embeddedness of modularity in alliances: Innovation and performance implications

Abstract

UN SDGs

Keywords

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