The UK Government has set out ambitious plans for all new domestic and commercial buildings to be zero carbon rated by 2016 and 2020 respectively. These are some of the most progressive environmental targets for the built environment in the western world. There are also sustainability principles (SP) that need to be addressed by the UK construction industry, particularly negative impacts such as waste and pollution. Currently, 100 million tonnes of construction waste, including 13 million tonnes of unused materials, is generated each year, with only 20% currently capable of being recycled. The majority of this waste ends up in landfill, contributing to further pollution of the biosphere. The literature suggests that these negative impacts result from a variety of causes, including ineffective leadership, ingrained cultures, outdated technologies and poor logistics. There are a number of innovative projects within the UK, particularly at a local level, that pose the question as to whether bottom up approaches may be more successful than top down policies, as set by national and local government. This paper presents a case study demonstrating the former approach within the construction industry. Research and consultancy has been undertaken collaboratively between industry, academia and professional practice in the production of 15 individually designed sustainable dwellings in the North East of England. This project has employed Building Information Modelling (BIM) as a new collaborative working platform, aligned to the Modern Method of Construction (MMC). By situating this inquiry within an authentic case study it has highlighted currently ineffective strategies, policies and leadership which have prevented full exploitation of the potential of BIM and MMC towards sustainable production. This inquiry supports the integration of the Framework of Sustainable Strategic Development (FSSD) into construction procurement, as a method for implementing bottom up leadership in a value driven project.