Strategy and performance of Russian firms: An organisational capabilities perspective

John E. Spillan; John A. Parnell; Andrei Panibratov; Andrey Yukhanaev

doi:10.1504/EJIM.2021.111913

Strategy and performance of Russian firms: An organisational capabilities perspective

John E. Spillan^*, John A. Parnell, Andrei Panibratov, Andrey Yukhanaev

^*Corresponding author for this work

Entrepreneurship, Innovation and Strategy

Research output: Contribution to journal › Article › peer-review

9 Citations (Scopus)

Abstract

This paper investigates how organisational capabilities shape business strategy and influence the performance of Russian enterprises. Although the emphases on both cost leadership and differentiation were positively associated with firm performance, the differentiation-performance link became insignificant when marketing and technology capabilities were included in a composite model. Marketing and technology capabilities - not the strategy per se - appear to be the primary and dynamic drivers of firm performance. The implications of this perspective on the capabilities-strategies-performance nexus are discussed within the Russian context.

Original language	English
Pages (from-to)	1-26
Number of pages	26
Journal	European Journal of International Management
Volume	15
Issue number	1
Early online date	21 Nov 2020
DOIs	https://doi.org/10.1504/EJIM.2021.111913
Publication status	Published - 2021

Keywords

Marketing
Organisational capabilities
Performance
Russia
Strategy
Technology

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1504/EJIM.2021.111913

Cite this

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title = "Strategy and performance of Russian firms: An organisational capabilities perspective",

abstract = "This paper investigates how organisational capabilities shape business strategy and influence the performance of Russian enterprises. Although the emphases on both cost leadership and differentiation were positively associated with firm performance, the differentiation-performance link became insignificant when marketing and technology capabilities were included in a composite model. Marketing and technology capabilities - not the strategy per se - appear to be the primary and dynamic drivers of firm performance. The implications of this perspective on the capabilities-strategies-performance nexus are discussed within the Russian context.",

keywords = "Marketing, Organisational capabilities, Performance, Russia, Strategy, Technology",

author = "Spillan, {John E.} and Parnell, {John A.} and Andrei Panibratov and Andrey Yukhanaev",

note = "This paper is a revised and expanded version of a paper entitled {\textquoteleft}Strategic capabilities, business strategy and performance: The case of Russian enterprises{\textquoteright} presented at the {\textquoteleft}2017 Annual Conference of the North American Management Society{\textquoteright}, Chicago, 22–24 March 2017.",

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T2 - An organisational capabilities perspective

AU - Spillan, John E.

AU - Parnell, John A.

AU - Panibratov, Andrei

AU - Yukhanaev, Andrey

N1 - This paper is a revised and expanded version of a paper entitled ‘Strategic capabilities, business strategy and performance: The case of Russian enterprises’ presented at the ‘2017 Annual Conference of the North American Management Society’, Chicago, 22–24 March 2017.

PY - 2021

Y1 - 2021

N2 - This paper investigates how organisational capabilities shape business strategy and influence the performance of Russian enterprises. Although the emphases on both cost leadership and differentiation were positively associated with firm performance, the differentiation-performance link became insignificant when marketing and technology capabilities were included in a composite model. Marketing and technology capabilities - not the strategy per se - appear to be the primary and dynamic drivers of firm performance. The implications of this perspective on the capabilities-strategies-performance nexus are discussed within the Russian context.

AB - This paper investigates how organisational capabilities shape business strategy and influence the performance of Russian enterprises. Although the emphases on both cost leadership and differentiation were positively associated with firm performance, the differentiation-performance link became insignificant when marketing and technology capabilities were included in a composite model. Marketing and technology capabilities - not the strategy per se - appear to be the primary and dynamic drivers of firm performance. The implications of this perspective on the capabilities-strategies-performance nexus are discussed within the Russian context.

KW - Marketing

KW - Organisational capabilities

KW - Performance

KW - Russia

KW - Strategy

KW - Technology

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DO - 10.1504/EJIM.2021.111913

M3 - Article

AN - SCOPUS:85098332471

SN - 1751-6757

VL - 15

SP - 1

EP - 26

JO - European Journal of International Management

JF - European Journal of International Management

IS - 1

ER -

Strategy and performance of Russian firms: An organisational capabilities perspective

Abstract

Keywords

UN SDGs

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