Street walking with the Saatchis? Symbiosis through sponsorship in strategic alliances - a conceptual model from the Humanitarian Cause-Related Marketing Field

Paul Copley

Street walking with the Saatchis? Symbiosis through sponsorship in strategic alliances - a conceptual model from the Humanitarian Cause-Related Marketing Field

Paul Copley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 1999
Event	Proceedings of the Academy of Marketing Conference - University of Stirling Duration: 1 Jul 1999 → … http://www.academyofmarketing.org/

Conference

Conference	Proceedings of the Academy of Marketing Conference
Period	1/07/99 → …
Internet address	http://www.academyofmarketing.org/

Cite this

@conference{cfb0e9f3c1e5470f9b64ac293d86d58e,

title = "Street walking with the Saatchis? Symbiosis through sponsorship in strategic alliances - a conceptual model from the Humanitarian Cause-Related Marketing Field",

author = "Paul Copley",

year = "1999",

month = jul,

language = "English",

note = "Proceedings of the Academy of Marketing Conference ; Conference date: 01-07-1999",

url = "http://www.academyofmarketing.org/",

}