Street walking with the Saatchis? Symbiosis through sponsorship in strategic alliances - a conceptual model from the Humanitarian Cause-Related Marketing Field

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 1999
EventProceedings of the Academy of Marketing Conference - University of Stirling
Duration: 1 Jul 1999 → …
http://www.academyofmarketing.org/

Conference

ConferenceProceedings of the Academy of Marketing Conference
Period1/07/99 → …
Internet address

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