Student guides as mediators of institutional heritage and personal experience

Simon Woodward, Elizabeth Carnegie

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This paper examines the role of student guides as mediators between the institutional mission and heritage of their university and visitors to the historic campus. Drawing on a longitudinal study undertaken at two historic universities in the west, the authors establish that a small cadre of elite, competitively-chosen guides at these institutions perform a role of openness and democracy on behalf of the increasingly complex and hybrid modern university. The paper considers how student guides are able to navigate their own pride at such privileged engagement and how this privilege impacts on tours offered to visitors, where campus tours become a negotiation based on internal and external influences and are constructed and reconstructed according to the imagined or actual demands of different tour groups. By managing risk at the point of employment, and by encouraging free reign in tours, there is limited risk involved to host universities as student guides offer an informed, personalised heritage experience to both domestic and international tourists.
Original languageEnglish
Title of host publicationCases on tour guide practices for alternative tourism
EditorsGulsun Yildirim, Ozlem Ozbek, Ceyhun Caglar Kilinc, Abdullah Tarinc
Place of PublicationHershey
PublisherIGI Global
Chapter4
Pages55-73
Number of pages19
ISBN (Electronic)9781799837275
ISBN (Print)9781799837251, 9781799837268
DOIs
Publication statusPublished - Jun 2020

Publication series

NameAdvances in Hospitality, Tourism, and the Services Industry (AHTSI)
PublisherIGI Global
ISSN (Print)2475-6547
ISSN (Electronic)2475-6555

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