Subjective well-being, mobile social media and the enjoyment of tourism experience: a broaden-and-build perspective

Ye Chen, Zhibin Lin*, Raffaele Filieri, Ran Liu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Drawing on the broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent to the use of mobile social media (MSM) for sharing tourism experiences. The study further examines how the sharing influences tourism experience. Data were collected from a sample of 1084 consumers who have experience of using MSM for sharing tourism experiences. The results show that subjective well-being has a positive effect on sharing tourism experience on MSM, which further leads to the enjoyment of the digitalized tourism experience. The study provides important implications for tourism research and practice.

Original languageEnglish
Pages (from-to)1070-1080
Number of pages11
JournalAsia Pacific Journal of Tourism Research
Volume26
Issue number10
Early online date31 Aug 2021
DOIs
Publication statusPublished - 3 Oct 2021

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