Abstract
Drawing on the broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent to the use of mobile social media (MSM) for sharing tourism experiences. The study further examines how the sharing influences tourism experience. Data were collected from a sample of 1084 consumers who have experience of using MSM for sharing tourism experiences. The results show that subjective well-being has a positive effect on sharing tourism experience on MSM, which further leads to the enjoyment of the digitalized tourism experience. The study provides important implications for tourism research and practice.
Original language | English |
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Pages (from-to) | 1070-1080 |
Number of pages | 11 |
Journal | Asia Pacific Journal of Tourism Research |
Volume | 26 |
Issue number | 10 |
Early online date | 31 Aug 2021 |
DOIs | |
Publication status | Published - 3 Oct 2021 |
Keywords
- tourism experience
- digitalized experience
- broaden-and-build theory
- Subjective well-being
- mobile social media