Sustainability agendas and communication design pedagogy in HE

Purpose: Previous research has evidenced that communication design students wish to engage further with sustainable practices but struggle to understand how (Newton and Ellis, HER conference 2023). Whereas other design disciplines (fashion, product, furniture) can often focus on a “physical” output, communication design embraces multiple outcomes, distributed throughout a range of platforms, representing an area of industry and study which can prove difficult to define. This study aims to add further clarity as to how students consider sustainability aligned to their practice. Design/methodology/approach: Previous focus group research sought to uncover how communication design students implicitly consider “sustainability”, uncovering that their knowledge is limited. Suggestions from participants emphasised that it was the role of the institution, not the student, to fully integrate sustainability into practice and to define methods they can deploy. This paper notes a subsequent workshop conducted with 33 Level 5 undergraduate students asking them to reflect on Sustainable Development Goals (SDGs) 12/13 in relation to meaningful practice and institutional responsibility. Findings: Workshops demonstrated the need to engage with sustainable thinking throughout every stage of development. It is clear that students demand more from academic staff at programme level, and from the institution at large, to provide further solutions to sustainability concerns which are relevant to their specific practice. Originality/value: Discussion surrounding pedagogical practice across communication design lacks interrogation, yet the discipline represents a significant aspect of both design and contemporary society. It is paramount that methods for reinforcing implicit engagement with sustainable best practice within students, their development and their future beyond university are therefore developed.