Sustainable consumption in the developing world: the case of India

This chapter examines the significance of social dimensions in sustainable consumption in a developing country such as India. Having established the distinction between sustainable production and sustainable consumption practices, we demonstrate that the majority of the extant work has focussed on the issues of sustainable production whereas limited attention has been given to sustainable consumption. Moreover, a majority of studies have explored the economic and environment dimensions of sustainability and have given scant consideration to the social dimensions associated with sustainability. Social dimensions in sustainability are related to the well-being of individuals and society as opposed to the focus on the pure economic benefits. The perspective of social dimensions also provides an understanding about the role of agency in contributing sustainable practices. In closing, the chapter provides a discussion on the significance of sustainability in the Indian context by examining the social dimensions associated with sustainable consumption practices.