We argue that sustainable entrepreneurship training typically aims to achieve one of the three objectives – initiate, ensure and integrate. Based on this assertion, we conducted a field study in India to answer the following research question - What motivates business schools to undertake sustainable entrepreneurship training? We interviewed 37 sustainable entrepreneurship programme educators. Our results indicate that business schools engage in sustainable entrepreneurship training to encourage students address growing social problems by initiating sustainable enterprises. These findings highlight that the business schools focus on ‘initiate’ based training, which may help create ventures, but not to help grow the sustainable entrepreneurship industry. This study makes three contributions in the sustainable entrepreneurship field.