Sustaining behaviour change through immersive technologies: Trends, perspectives, and approaches

Maximilian Wittmann, Philip Cash*, Milton Mariani, Anja Maier, John Paulin Hansen

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

2 Citations (Scopus)
13 Downloads (Pure)


Long-term behaviour changes are critical to answering societal and individual challenges surrounding areas such as sustainability and health. Current understanding of how to bring about sustained behaviour is focused on the identification of Behaviour Change Techniques (BCTs) without explicit guidance on how these should be matched with technological solutions. Based on this gap we set out to answer the research question: What is the relationship between BCTs and interactive immersive technologies with respect to long-term, sustainable behaviour? To this end, we report a literature review on technology trends in the fields of human computer interaction, human robot interaction, and game design. Based on this review we develop three main contributions with implications for design theory and practice. First, we propose a number of characteristics and mechanisms in emerging immersive technologies. Second, we highlight technological pathways connected to specific BCT clusters likely to be disrupted: technology as a conveyor of information, an augmenter of feedback, and as an embodiment of empathy. Third, we explore these connections between BCT clusters and the actual technological interventions.

Original languageEnglish
Pages (from-to)2891-2900
Number of pages10
JournalProceedings of the Design Society
Early online date27 Jul 2021
Publication statusPublished - 31 Aug 2021
Externally publishedYes
Event23rd International Conference on Engineering Design, ICED 2021 - Gothenburg, Sweden
Duration: 16 Aug 202120 Aug 2021


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