Technology as tool to overcome barriers of using fitness facilities: A health behavioural perspective

Mostafa Mohamad, M. Cresswell

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Underlying health conditions have been highlighted throughout the literature preventing several populations from engaging in physical activity. There have been little to no attempts made in addressing these populations directly in fitness facilities or indirectly using information technology (IT). The current research aimed at exploring current barriers and practices regarding IT and technological support in a fitness facility environment, using health behaviour theories (HBT) to explain member experiences. The sample was composed of 66
participants selected from 5 fitness facilities in Manchester, UK, of which there were 60.6% males and 39.4% females aged from 18-59. The instrument used was a survey. Health motives were reported by 71.2% of the participants, while ‘injury’ (reported by 70.2%), ‘lack of knowledge about exercise and health’ (reported by 42.4%), and ‘illness’ (reported by 28.1%) as main barriers to use the facilities. The main support mechanisms provided by the facilities management were staff support (59%), with online and technological support only accounting
for 38.6% of facility support. The use of personal IT within the facilities were utilised by over half the participants (50.2%). The study revealed the need of additional IT support by fitness facilities in the form of applications and digital platforms. The findings are discussed with HBT as the theoretical underpinnings and suggestions are made for future research regarding IT advancements as support mechanisms.
Original languageEnglish
Title of host publicationProceedings of the British Academy of Management
Subtitle of host publicationBuilding and sustaining high performance organisations during uncertain times
PublisherBritish Academy of Management
Number of pages31
ISBN (Electronic)9780995641327
Publication statusPublished - 5 Sept 2019
Externally publishedYes
EventBritish Academy of Management 2019 - Aston University, Birmingham, United Kingdom
Duration: 3 Sept 20195 Sept 2019


ConferenceBritish Academy of Management 2019
Abbreviated titleBAM2019
Country/TerritoryUnited Kingdom
Internet address


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