Technology distraction in Generation Z: The effects on consumer responses, sensory overload, and discomfort

Constantinos Vasilios Priporas*, Shahzeb Hussain, Suyash Khaneja, Hafizur Rahman

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Drawing on social cognitive theory, this study examines the effects of technology distraction on consumers’ responses, sensory overload, and discomfort. Its three objectives are: (i) to explore the effects of technology distraction on three types of consumer responses, i.e. cognitive, affective, and behavioural responses; (ii) to explore the effects of technology distraction on sensory overload; and (iii) to explore the effects of technology distraction on discomfort. To achieve these objectives, two qualitative studies were carried out. In Study 1, 25 semi-structured interviews were conducted with members of Generation Z in London, UK. Its purpose was to devise a model based on the objectives. In Study 2, 12 practitioners and academics specialising in technology-related disciplines were consulted to explore the practical utility of the model. Thematic analysis by means of NVivo 12 was carried out. The findings confirm all the objectives were achieved based on social cognitive theory, with a few additional suggestions collected from Study 2. The main implications for researchers and technology firms are provided, along with the study's limitations and possibilities for future research.

Original languageEnglish
Article number102751
Number of pages19
JournalInternational Journal of Information Management
Early online date9 Jan 2024
Publication statusPublished - 1 Apr 2024

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