Technology Enabled Competitiveness and Experiences in Hospitality: Strategic Change in a Digitally Transformed Service Landscape

Eleni Michopoulou; Nikolaos Pappas; Jeroen Oskam

doi:10.1002/jsc.2681

Technology Enabled Competitiveness and Experiences in Hospitality: Strategic Change in a Digitally Transformed Service Landscape

Eleni Michopoulou^*, Nikolaos Pappas, Jeroen Oskam

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › peer-review

Abstract

This special issue of Strategic Change delves into the dynamic interplay between technology and hospitality strategy, offering diverse empirical and theoretical contributions that illuminate the multifaceted ways in which technology is redefining the industry. From digital transformation and sustainability to AI-driven HR, gamification, and service robotics, the contributions presented here reflect a sector in flux—rapidly adapting to complexity, embracing innovation, and reimagining the guest experience.

Original language	English
Pages (from-to)	505-507
Number of pages	3
Journal	Strategic Change
Volume	34
Issue number	4
Early online date	11 Jun 2025
DOIs	https://doi.org/10.1002/jsc.2681
Publication status	Published - 1 Jul 2025
Externally published	Yes

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10.1002/jsc.2681

Cite this

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abstract = "This special issue of Strategic Change delves into the dynamic interplay between technology and hospitality strategy, offering diverse empirical and theoretical contributions that illuminate the multifaceted ways in which technology is redefining the industry. From digital transformation and sustainability to AI-driven HR, gamification, and service robotics, the contributions presented here reflect a sector in flux—rapidly adapting to complexity, embracing innovation, and reimagining the guest experience.",

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AB - This special issue of Strategic Change delves into the dynamic interplay between technology and hospitality strategy, offering diverse empirical and theoretical contributions that illuminate the multifaceted ways in which technology is redefining the industry. From digital transformation and sustainability to AI-driven HR, gamification, and service robotics, the contributions presented here reflect a sector in flux—rapidly adapting to complexity, embracing innovation, and reimagining the guest experience.

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Technology Enabled Competitiveness and Experiences in Hospitality: Strategic Change in a Digitally Transformed Service Landscape

Abstract

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