The adoption of customer relationship management (CRM) technology in SMEs: an empirical study

Business & Economics

• Small and Medium-sized Enterprises (SMEs) 100%
• Customer Relationship Management 63%
• Empirical Study 40%
• Technology Adoption 20%
• Employee Involvement 12%
• Market Position 11%
• Firm Size 9%
• Management System 8%
• Innovation 8%
• Logistic Regression 7%
• Sample Size 7%
• Resources 6%
• Small to Medium-sized Enterprises 6%
• Multivariate Regression 6%
• Organizational Characteristics 5%
• Company Size 5%
• Industry 5%
• Owner-managers 5%
• Firm Characteristics 5%
• Management Decisions 5%
• Employees 5%
• Innovativeness 5%