The Core Value Compass: a framework to visually evaluate brand identity

Vignesh Yoganathan, Fraser McLeay, David Hart, Victoria-Sophie Osburg

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 29 Apr 2016
Event	11th Global Brand Conference: Brands that do Good - Bradford Duration: 29 Apr 2016 → … http://www.brad.ac.uk/management/brandatbradford/

Conference	11th Global Brand Conference: Brands that do Good
Period	29/04/16 → …
Internet address	http://www.brad.ac.uk/management/brandatbradford/

Cite this

@conference{7e9fcdecf869486c819a414d909d0c30,

title = "The Core Value Compass: a framework to visually evaluate brand identity",

author = "Vignesh Yoganathan and Fraser McLeay and David Hart and Victoria-Sophie Osburg",

year = "2016",

month = apr,

day = "29",

language = "English",

note = "11th Global Brand Conference: Brands that do Good ; Conference date: 29-04-2016",

url = "http://www.brad.ac.uk/management/brandatbradford/",

}