The Core Value Compass: Visually Evaluating the Goodness of Brands that Do Good

Vignesh Yoganathan*, Fraser McLeay, Victoria-Sophie Osburg, David Hart

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    17 Citations (Scopus)
    16 Downloads (Pure)

    Fingerprint

    Dive into the research topics of 'The Core Value Compass: Visually Evaluating the Goodness of Brands that Do Good'. Together they form a unique fingerprint.

    Social Sciences

    Earth and Planetary Sciences

    Psychology

    Computer Science