The double-edged sword of cultural distance in international alliances: How perceived cultural distance influences trust and task discourse to drive new product development performance

R. Pesch, R.B. Bouncken

Research output: Contribution to journalArticlepeer-review

34 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)33
Number of pages54
JournalCross Cultural and Strategic Management
Publication statusPublished - 2017

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