| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 33 |
| Number of pages | 54 |
| Journal | Cross Cultural and Strategic Management |
| DOIs | |
| Publication status | Published - 2017 |
The double-edged sword of cultural distance in international alliances: How perceived cultural distance influences trust and task discourse to drive new product development performance
R. Pesch, R.B. Bouncken
Research output: Contribution to journal › Article › peer-review
42
Citations
(Scopus)
