The double-edged sword of cultural distance in international alliances: How perceived cultural distance influences trust and task discourse to drive new product development performance

R. Pesch; R.B. Bouncken

doi:10.1108/CCSM-03-2016-0065

The double-edged sword of cultural distance in international alliances: How perceived cultural distance influences trust and task discourse to drive new product development performance

R. Pesch, R.B. Bouncken

Research output: Contribution to journal › Article › peer-review

45 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	33
Number of pages	54
Journal	Cross Cultural and Strategic Management
DOIs	https://doi.org/10.1108/CCSM-03-2016-0065
Publication status	Published - 2017

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10.1108/CCSM-03-2016-0065

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The double-edged sword of cultural distance in international alliances: How perceived cultural distance influences trust and task discourse to drive new product development performance

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