Abstract
This article reflects on the experience of Durham University Library staff in promoting services as part of undergraduate induction. It challenges the perception that all methods of marketing are equally valuable to all institutions and explores some alternatives.
| Original language | English |
|---|---|
| Pages (from-to) | 59-60 |
| Journal | SCONUL Focus |
| Volume | 40 |
| Publication status | Published - 2007 |