| Original language | English |
|---|---|
| Publication status | Published - 2010 |
| Event | Academy of Marketing Conference 2010 - Coventry, UK Duration: 1 Jul 2010 → … |
Conference
| Conference | Academy of Marketing Conference 2010 |
|---|---|
| Period | 1/07/10 → … |
The effects of airline loyalty programmes: customer perceived value and loyalty
Zhibin Lin
Research output: Contribution to conference › Paper › peer-review