The Effects of Emotional Expression on Brand

Xuemei Bian, Alex Curtis, Changhong Liu

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Dec 2017
EventAustralia and New Zealand Marketing Academy Conference - RMIT, Melbourne, Australia
Duration: 4 Dec 20177 Dec 2017

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference
CountryAustralia
CityMelbourne
Period4/12/177/12/17

Cite this