The Effects of Emotional Expression on Brand

Xuemei Bian, Alex Curtis, Changhong Liu

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Dec 2017
Event	Australia and New Zealand Marketing Academy Conference - RMIT, Melbourne, Australia Duration: 4 Dec 2017 → 7 Dec 2017

Conference	Australia and New Zealand Marketing Academy Conference
Country/Territory	Australia
City	Melbourne
Period	4/12/17 → 7/12/17

Keywords

@conference{8d6411c967d84b169a25a7b59397594b,

title = "The Effects of Emotional Expression on Brand",

keywords = "Facial expression , Brand, Advertising, Models, Consumers",

author = "Xuemei Bian and Alex Curtis and Changhong Liu",

year = "2017",

month = dec,

language = "English",

note = "Australia and New Zealand Marketing Academy Conference ; Conference date: 04-12-2017 Through 07-12-2017",

}