The how and why of consumers' co-creation: evidence from the Fiat 500 case study

Social Sciences

• Company 100%
• Consumers 74%
• Space 50%
• Activity 50%
• Case Studies 50%
• Customer 50%
• Knowledge 50%
• Internet 50%
• Innovation Process 50%
• Social Media 50%
• Process 25%
• Evidence 25%
• Project 25%
• Change 25%
• Application 25%
• Marketing Research 25%
• Open-Innovation 25%
• Simultaneous Engineering 25%
• Consumer Knowledge 25%

Computer Science

• Innovations 50%
• Virtual Spaces 50%
• Internet 25%
• Case Study 25%
• Development Process 25%
• Process Innovation 25%
• Single Case Study 25%
• Open Innovation 25%
• Business Environment 25%
• Potential Customer 25%
• Internet Application 25%

Economics, Econometrics and Finance

• Brand Image 50%
• Brand Architecture 25%
• New Product Development 25%